The launch of WiiWare - small games that you can download from the Wii Shop - is the fulfilment of part of Nintendo's promise for the system. As the hype was building before the console's launch, Nintendo made much of the idea that the system would encourage creativity and lower the bar for developers - allowing people to experiment with innovation without taking huge financial risks. A year and a half after launch, here we are. WiiWare allows developers to create small games - with small teams and small budgets - and then make them available online, priced at 500 Wii points (GBP 3.50, or EUR 5.00) and upwards. Speaking with us in Frankfurt ahead of the launch, Nintendo's European marketing boss Laurent Fischer confirmed that there was no content approval process - developers can create whatever they want, provided it passes the technical approval process and gets a recognised age rating.