Close your eyes and guess what the top 10 video game brands in the UK are, as measured from 1996 to 2012.
The Sims is celebrating ten years since the first instalment in the series was released.
EA has signed a top Hollywood agency to help turn game IP into blockbuster movies and television series.
In an interview with the Times Online, Nancy Smith, head of EA's Sims Division, has admitted that the monster PC franchise could become a multiplayer game... again.
EA has announced that The Sims has sold 100 million units worldwide, GamesIndustry.biz reports.
Will Wright will become the first videogame "celebrity" to be awarded the Fellowship BAFTA; joining the ranks of recognised and household names like Dame Judi Dench, Alfred Hitchcock and Steven Spielberg.
EA has released a themed expansion pack for The Sims 2 with branding from clothes empire H&M, GamesIndustry.biz is reporting.
US attorney Jack Thompson has taken time out from his busy schedule of condemning the makers of Grand Theft Auto: San Andreas and