If your only exposure to the world of videogames was the annual gamescom event in Cologne, you probably wouldn't be aware that downloadable games even existed. Despite the presence of most of the leading lights of the industry, you'd be hard pressed to find a single one showing anything other than its big-budget boxed offerings.
Not surprising, perhaps, but it also displays a curiously short-sighted dismissal of the rise of the download. For now, it seems like many of the most creative games are effectively being ghettoised, while supposedly more profitable projects get all the exposure.
And away from the glitz of trade shows, it's even worse. Despite the apparent ease of distributing redeemable codes direct to the reviewer's inbox, most publishers dedicate zero resources to ensuring that the press can even access them. More often than not, requests for code are met with mute indifference, and coverage passes unnoticed. For now, it seems, there's a strange reluctance to move with the times.