Battlefield Heroes, Battlefield Play4Free, Need for Speed World and FIFA World.
EA celebrates with new car and double XP.
Has three million registered users.
Celebrates one million users.
Pre-order for early access.
Online racer opens roads.
Third phase begins on Wednesday.
Game to launch this summer.
More than $2.7 billion in revenue.
"Our strategy is the inverse of milking."
Broken up for different audiences.