If you're entering the world of massively-multiplayer games, there's one particular world which you're going to have to be careful about not entering too much. That of the World of Warcraft. In these years after Blizzard's brave attempt to collect all the money in the world into an enormous pouch, we're going to see a lot of games copying it, one way or another. The obvious problem is that... well, if people wanted to play World of Warcraft, they're busy playing World of Warcraft already. And unless you're the proud possessor of a certain goose purloined from a cloud-inhabiting giant, you don't have the money (or the money to buy the expertise) to match Blizzard. The only thing to do is... well... do something else.