Electronic Arts notched up the world's biggest selling game from July to September with Madden NFL 09 shifting 2.994 million units, according to a new report combining US, UK and Japanese sales data.
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Nintendo, Microsoft and Sony have all spun their interpretations of the US sales figures for August, which saw Madden NFL 09 dominate the software charts and Nintendo platforms romp hardware figures.
Nintendo, buoyed by consistently excellent hardware sales, got its spin in first: pointing to lifetime North American sales of 22 million DS handhelds and nearly 12 million Wii consoles.
Microsoft was more bullish in response to the data, claiming that "Xbox 360 owns sports" following Madden NFL 09 topping the software charts on the platform with over one million units sold.
EA Sports and Gillette will be running an enormous Xbox Live competition in October to win a trip to Florida and chance to take on sports stars such as Tiger Woods at their own game.
EA Sports has shuffled FaceBreaker and Madden NFL 09 demos onto Xbox Live.