EA Sports reveals "Ten Dollar"-like plans
Moore keen to "monetise", "digitise".
Peter Moore has spoken of digitising and monetising Madden and EA Sports games, suggesting that his department be the next to employ "Project Ten Dollar" measures.
Madden NFL 10 News
UK chart: Ashes bats away competition
As Madden NFL 10 thunders in.
Codemasters' Ashes Cricket 2009 scores a second week atop the UK All-Formats chart, batting Nintendo stars Wii Sports Resort and Wii Fit to two and three, respectively.
Your money back if Wolf bests Madden
Raven man makes Twitter pledge.
A man from Raven Software has promised to pay for your copy of Wolfenstein if the game outsells Madden NFL 10 in August.
EA Sports to continue with Madden name
Despite veteran broadcaster's retirement.
Peter Moore has said that EA Sports' American football games will continue to use Madden branding despite the commentator's retirement, announced yesterday.
Madden NFL 10 due out in August
New animations, special Wii approach.
Electronic Arts has announced that Madden NFL 10 will be released for PS3, Xbox 360, Wii, PS2 and PSP this August.