Has mobile gaming found its sweet spot at 59p? The more we cover this exciting sector, the more it seems that the real success stories are the games that dare to launch at the impulse price that few people can resist.
In the past few weeks, almost all of the successful new titles appear to have gone out at this price point, and the trend shows no sign of slowing. Having had incredible success with Angry Birds, it's perhaps no great shock to see Chillingo opting to put out its latest chart-topper, Cut The Rope, at the same aggressive super-budget price.
With nine of the current top 10 titles all priced at the same level, it's a brave publisher that tries to go against the grain. Perhaps only games with vastly popular brands such as Sonic, FIFA and The Sims can have a prayer of getting gamers to part with more.