Turn 10 is back and Forza Motorsport is better than ever before - bigger, newer, shinier and with a whole host of technical achievements to enjoy both in terms of the visuals and the core driving simulation.
'Something for everyone' is an overused term, but in a bulging, eclectic and hugely enjoyable sack of new releases this week, it really does apply: from sports fan to toddler, retro enthusiast to party girl. And all without a single first-person shooter in sight. Well done, games industry.
Xbox 360 exclusive racing game Forza 4 is finished, and Turn 10 chief Dan Greenawalt can think about seeing his family again. Tomorrow he flies home after a gruelling European press tour and countless demos of Microsoft's answer to Sony's Gran Turismo series.
While Sony strutted its stuff at Gamescom through the power of a press conference, Microsoft walked a more modest path with a Play Day event, with hands-on opportunities of a raft of Xbox 360 exclusive games including Halo: Combat Evolved Anniversary, Gears of War 3 and Forza 4.
It's Forza Motorsport 4's official E3 party, and between a coterie of automotive exotica - a Gumpert Apollo rubs shoulders with an Aston Martin LMP1, while a Koenigsegg CCX sits shyly in the corner - Rampage Jackson is grinding to a set by Mixmaster Mike.