Batman: Arkham Asylum shocked the BAFTA Video Game Award 2010 audience by winning Best Game - a trophy expected to fall to Uncharted 2. The Rocksteady-developed superhero game also took Best Gameplay.
Peter Moore has spoken of digitising and monetising Madden and EA Sports games, suggesting that his department be the next to employ "Project Ten Dollar" measures.
The second phase of FIFA 10's online World Cup tournament starts on PS3 today, and follows an immense first-leg where 400,000 hopefuls were whittled down to just 11.
EA has announced that a FIFA 10 version of its Ultimate Team downloadable add-on will launch in February 2010 on PS3 and Xbox 360.
Peter Moore has aired his frustration about Western games not doing very well in Japan, and promised to keep pushing EA Sports games there after FIFA 10 did the unthinkable and pierced the top 10.
PS3 blockbuster Uncharted 2: Among Thieves swung into the UK all-formats chart at number two this week, denied top-billing by an unmovable FIFA 10.
EA Sports boss Peter Moore has acknowledged that the scale of FIFA 10's early sales success caught the publisher's online service people off-guard, but also said he is "glad our teams have solved many of the capacity issues that plagued some of you in the first few days out of the gate".
EA Sports has released its FIFA Earth website to the masses, bombarding us with stats ripped from the PS3 and Xbox 360 game.
EA Sports has told Eurogamer that a large number of the problems reported with FIFA 10 on the official forums have been addressed or will be addressed by a new patch, which should be out this week.
"We have already created one patch based on gameplay feedback after the demo went live, and we are now creating another one that will go out this week (fingers crossed), in order to give our gamers the best possible experience," a spokesperson for EA Canada told Eurogamer overnight.
We asked whether issues with Game Face, Live Seasons, Club Mode and disconnections were connected, and whether there was any progress sorting them out.
FIFA 10 is the UK's second fastest selling game ever behind Grand Theft Auto IV, smashing FIFA 09's opening weekend by a fearsome 48 per cent.
EA has outlined its "dream" for FIFA - synching up with a live game to offer playable replays of the action fans have just witnessed. And EA Sports' marketing boss reckons the huge technical challenges involved will be overcome "very soon".
EA has convinced the Dutch football association to allow it to include the Dutch national team in FIFA 10.
Demos for Katamari Forever, FIFA 10, Fat Princess and LittleBigPlanet are the star attractions on the PlayStation Store this week.
EA has fleshed out the premium Live Season feature for FIFA 10, introducing a new league mode that stays toe-to-toe with all the action from the real world.
EA has announced that a FIFA 10 demo will be released on 10th September for PC, PS3 and Xbox 360. The US will be offered the demo seven days later on 17th September.
EA Canada has decided to let you use FIFA 10's set-piece creator in online matches after all, but may turn it off if people find a way to take the piss as they did with last year's Custom Tactics.
EA has revealed Chelsea stalwart Frank Lampard and Arsenal youngster Theo Walcott as FIFA 10 cover stars for the UK. Box regular Wayne Rooney completes the trio.
Create A Set-Piece has been revealed as the latest addition to the FIFA 10 feature set, allowing players to program unique choreographed curve balls for use in-game.
EA Sports has declared that FIFA 10 on Wii should not suffer from the same disconnection problems that afflicted its predecessor.
EA has announced that FIFA 10 will be released in the UK on 2nd October.
You'll be able to pick it up on DS, PC, PS2, PS3, PSP, Wii and Xbox 360, and judging by past years, everybody with electricity will do just that.
FIFA 10 makes several new changes, including the addition of 360-degree control, which alters the feel considerably.
FIFA 10 producer Dave Rutter has told Eurogamer TV that the addition of 360-degree control in this year's update is "going to totally change the way you play the game".