It always pans out the same way. You turn up a bit late and slightly sweaty, because in East London every street looks the bloody same. You then get shown a Powerpoint presentation extolling the virtues of 'Big Shooter Next' multiplayer, and soon after you and your fellow journalists are herded next door where sixteen glowing screens are humming in darkness waiting for you.
It's great, not least because you often get free posh sandwiches, but because it's a perfect way to judge a multiplayer game's potential. Online gaming is about shared enjoyment - so when you hear the gasps, the shouts, the swearing and have someone level an accusatory finger at you then call you an arsehole, you know a game has potential.
Far Cry 3 is going all out to encourage those yelps. Everything about it is being built to encourage teamplay - to keep your side fighting the good fight together. For example, myself and my cohorts were at one stage approaching a Domination point - a lonely spot caught halfway between a wrecked submarine that sits in a murky green dock and the dark interior of a network of jungle caves.