Shooters and sports games. RPGs and racers. Strategy and simulation, action and adventure. The lines may blur but for the most part you know where you are with these. If a game's got guns, cars, football or wizards, it's easy to see where it fits.
When you're Britain's premiere Womens In Games apart from the other four, attending press events can be a tiresome business. As almost invariably the only woman there, you'll find yourself endlessly photographed and filmed. You'll flatter yourself this is because you are so attractive, but then you'll remember an ex-boyfriend once describing you as looking "a bit like a white Bill Cosby", and realise it's about your novelty value. Just as you did back then. A picture of a lady playing a videogame, apparently, is always more interesting than a picture of someone who looks like 90 per cent of people who play videogames playing a videogame.
It's hard to think back to a time when the all-consuming success of Nintendo's DS was in any doubt. But, as with so many new and different things, videogame consumers at first struggled to put their faith in what appeared to be an unfocused hotchpotch of whimsical design ideas.
Not content with training our brains and even teaching some of us how to speak English (we were fine, but thanks), Nintendo is turning its attention to sorting out our ugly faces. About time.