As veteran games journalist Steve Hill put it recently, "There are two types of Candy Crush player; people who are addicted to Candy Crush, and people who haven't played Candy Crush yet."
I have played a lot of Candy Crush. So much that I am plagued by Trainspotting-style visions of myself diving headfirst into an overflowing toilet, clawing wildly through the putrid excrement in search of a rainbow sprinkle.
Hooray, then, for methadone, in the form of Coolson's Artisanal Chocolate Factory. It's an iPad game about rearranging sweets into neat combinations. But where Candy Crush is garish and lurid, Coolson's is soothing, pale and beige. There are no Lemonade Lakes, Minty Meadows or characters who look suspicially like Dr Robotnik after lipo. The visuals are hand-drawn. The soundtrack features a banjo. The narrative centres around the pressures facing English Literature graduates to take on menial work. Basically, it's Candy Crush for hipsters.