The public won't be forced to pay more for their games when the VAT rise comes into effect next year, a report says.
"Senior retail figures" have told trade publication MCV they will swallow the cost of the upcoming VAT rise instead of charging more for their games.
This means the £39.99 you pay for most new games in your local game shop is set to stay the same.
Chancellor George Osborne made an entire nation smile when he announced a 2.5 percent rise in VAT in last week's Emergency Budget.
While UK game retailers appear set to absorb the VAT rise, some reckon game prices could still rise ever so slightly.
Activision's UK MD Andrew Brown told MCV: "In this industry retail tends to work in large price steps rounded to the nearest £5. Is it likely £39.99 will become £40.84? Perhaps the VAT change will drive retail to re-think the large price steps being used."