Nintendo US boss Reggie Fils-Aime has ruled out the possibility of a Wii price cut in the near future.
"At some point, it will be time to adjust the [price]," Fils-Aime admitted to Forbes. "But we're nowhere near that point now."
Fils-Aime went on to tackle the tricky topic of third-party support for the console, which colleague Cammie Dunaway recently said would change our opinion of the Wii in 2009.
But Fils-Aime sees it another way, and claims outside developers simply don't understand the platform yet.
"I will be able to say our licensees 'get it' when their very best content is on our platform. And with very few exceptions today, that's not the case," added Fils-Aime.
Games such as Boom Blox, No More Heroes, Okami and de Blob have all managed to "get it" in the past, mind you.
Moreover, recent first-party releases have failed to hit the mark, with Animal Crossing and Wii Music both struggling critically - and the latter also failed to break the UK All-Formats top 10 after its first week on sale.
Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair!