An investor has spent a staggering $2.5 million on a plot of virtual real estate in real money sci-fi MMO Entropia Universe.
Developer MindArk revealed that the record-breaking transaction was for deeds to territory in the game's Planet Calypso region.
Land owners in the game share in the gross revenue generated on their planet from user-to-user transactions, which apparently totals around $400 million a year on Calypso. The developer claims the current annual return on investment is in the region of 27 per cent.
Land deeds in the game are usually sold off one-by-one for $100, however larger purchases are fairly common. An investor spent $330,000 on a virtual space station in 2009, while another player sold a resort for $635,000 a year later.
The game, which is a direct evolution of Project Entropia, first launched back in 2003.
Will you support Eurogamer?
We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.