If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

EA justifies Battlefield 3 single player

Multiplayer-only future very unlikely.

Battlefield 3's single player component has garnered considerably less acclaim than its online modes, with both Bad Company titles' solo campaigns also failing to match up. So why not ditch it and concentrate solely on multiplayer?

Well, that's very unlikely, judging by comments made by EA exec Frank Gibeau during an investor call earlier today.

When asked that very question, Gibeau explained that though multiplayer is the "richer opportunity", single player was still a very important part of the package.

"We consider Battlefield an online service," he begun.

"First and foremost, that brand was built on its multiplayer prowess and the technology really lends itself to that.

"The single play experience is important. It's a great way to get fans into the experience, have them train up and get ready for multiplayer. And a lot of fans just enjoy having that single player experience. So I think you have to have both.

"Clearly the multiplayer is the richer opportunity for us because of the services opportunity in keeping customers engaged 365 [days a year]. Fortunately, Battlefield, as a franchise, since the late '90s has been configured around multiplayer and I think that's why you're seeing such popularity around the design."

CEO John Riccitiello also chimed in, explaining that single player is vital in bringing in new players.

"Remember as well that single player is often how new players ramp into the game. It's a way for new players to get exposed to a franchise."

Though Eurogamer's Dan Whitehead awarded the game a solid 8/10 in his Battlefield 3 review, he did single out the single player campaign for criticism.

"Only tangentially related to the multiplayer side of the game, and more concerned with the sort of Hollywood heroics that propelled Activision's franchise to the top of the tree, it's remarkable just how badly it sells the Battlefield brand," he wrote.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Fred Dutton avatar

Fred Dutton

Contributor

Fred Dutton was Eurogamer's US news editor, based in Washington DC.

Comments

More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch