Battlefield: Bad Company 2 will be supported by day-one downloadable content in line with EA's Project Ten Dollar plan.
Senior producer Patrich Bach from developer DICE toed the new line in an interview with WorthPlaying.
"We have an in-game store where you get free content or you can buy new content to the game, so it's a very integral part of the game that we will have a long post-launch campaign," he said.
"I think people will be thrilled to see what's in that already. On day one, you will get some really cool stuff."
Last month DICE executive producer Karl Magnus Troedsson said that the game would provide "a good bit of stuff for free", as well as paid DLC.
Battlefield: Bad Company 2 is due out for PC, PS3 and Xbox 360 on 5th March.
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