And this one will be different.
Super smashing great.
Having appointed itself the god-king of PC gaming, Valve is vacating the throne.
The pressure's on for E3.
Why should we welcome PlayStation Neo and Xbox Scorpio? There is a reason.
Perhaps its only option for staying in the hardware game.
But it's still great news for Nintendo.
Welcome to the post-generational era.
Will Phil Spencer try to save Xbox One, or push for the cross-platform future?
It was the console that could do no wrong - but software was another matter.
The Tomb Raider deal dominated headlines, but Metal Gear's move onto Steam is the true harbinger.
New games, fresh thinking and brilliant PR bring the Kyoto giant bang up to date.
A handy guide for puzzled executives turned showbiz frontmen.
Kinect's failure suggests a bright future for game hardware served straight - no chaser.
A lack of new game ideas is what's holding Nintendo back.
When is a role-playing game not a role-playing game? Most of the time, it turns out.
And it's another PS3, writes Oli Welsh.
WOW finally has real competition, but has it arrived too late to save the genre?
The medium must earn the right not to be regarded with suspicion.
Why we should stop moaning and spend more on our games.