"Storytelling is so poor right now," claims creative director.
Naughty Dog: "We're going for emotion not horror."
The last piece to the Vita puzzle is perhaps the most important.
Sony and its studios make their pre-launch pitch.
Euro boss Ryan "pretty certain" of a sell-out.
Multiple price-points expected, but publisher confident it can "sustain" premium pricing on triple-A games.
But Sony "defended and protected us", says Matt Southern.
But, "there's still a lot of unfinished business on PS3."
Studio is "friends" with DICE, producer blasts EA "silly talk".
Co-founder not sure where "some of the anger came from".