Xbox 360 price cut rumoured

Industry sources point to Easter drop.

A number of industry sources have indicated that Microsoft is due to cut the price of all Xbox 360 skus in Europe, reports.

According to, non-disclosure agreements are in place with leading retailers to prevent them from revealing the price drop, which will come into effect just ahead of the busy Easter sales period.

Around EUR 50 is expected to be slashed off the price of the Elite, Premium and Arcade units, according to, on 14th March.

This means the Arcade Xbox 360 will retail for around GBP 150 in the UK - cheaper than Nintendo's Wii console - the Elite will sell below GBP 240 and the Premium at just under GBP 200.

Retailers contacted by have declined to comment on the record.

Microsoft has been targeting the Arcade unit at the casual end of the market, packaging it with five free Live Arcade games but without a hard-drive as standard.

Reducing its price to around GBP 30 less than the Wii would be a more aggressive attempt to win over the casual consumer, a market currently dominated by Nintendo's home console.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (158)

About the author

GamesIndustry International

GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating and


You may also enjoy...

Twitch reportedly launching new security tools to combat hate raiding

Streamers can require phone verification to use chat.

Digital Foundry | Best gaming chairs 2021

Featuring Herman Miller, Ikea, Razer, Noblechairs and AndaSeat.

PlayStation says it knows there's still many PS5 features to add

"When I look back at the list of things we need to do, there's a lot."

Comments (158)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch