Wii sales "unhealthy" in Japan - Iwata

But no plans for price cut, says bossman.

Satoru Iwata has said the Wii isn't doing as well in Japan as Nintendo would like.

Speaking at a Tokyo press conference, as reported by Agence France-Presse, Iwata said, "The Wii is in the most unhealthy condition since it hit the Japanese market. The current condition in the Japanese market is not the one we want."

So will Nintendo slash the price in a bid to shift more machines? Doesn't sound like it: "A price cut in a difficult economy cannot really excite the market and drive up sales," Iwata said. "As of now I really don't think that a price cut is a good option for us."

Iwata's comments follow the release of Enterbrain figures which state the PS3 is outselling the Wii in Japan for the first time in 16 months. Last week Sony sold nearly 150,000 consoles, while just under 100,000 Wii units were shifted.

It's all to do with Japanese consumers being into The Future, according to Iwata. "The speed with which people get tired of any new entertainment is faster in Japan than in overseas markets," said the Nintendo CEO. He reckons the release of Wii Sports Resort in June ought to give things a bit of a boost.

UPDATE: As you may have spotted, this news was so exciting that we reported it twice. Oops! Too much chocolate, shopping and crying at the weekend. Sorry.

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About the author

Ellie Gibson

Ellie Gibson

Contributor  |  elliegibson

Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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