Wii games must sell 1m to make a profit

So says Nintendo's Reggie Fils-Aime.

Nintendo of America boss Reggie Fils-Aime has said Wii games don't start making money for their publishers until a million copies have been shifted.

That's according to an article in the New York Times, which also reports the average budget for making and marketing a game these days is USD million (GBP 17.5 million / EUR 18.8 million). However, the majority of titles only sell a maximum of 150,000 units.

Fils-Aime "said publishers of games for its Wii console needed to sell one million units of a game to turn a profit", according to the article. That might sound like a lot, but "he said that was a lower threshold than for the other consoles".

It's all thanks to the fact Wii games aren't in high-def, and are therefore cheaper to make - which Reggie reckons Nintendo took into account when developing the console.

NPD figures show that of the 486 games release for Wii, just 16 have sold more than a million copies - and nine of those are Nintendo first-party titles.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (37)

About the author

Ellie Gibson

Ellie Gibson

Contributor  |  elliegibson

Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

Related

You may also enjoy...

Supporters only

Comments (37)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading
Eurogamer.net

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store