Ubi talks up Splinter Cell in-game ads

Using heat maps to identify key spots.

Ubisoft plans to offer advertisers a variety of opportunities to promote their wares within Splinter Cell: Conviction, according to a presentation at a Microsoft event in New York yesterday.

Joystiq reports that Ubisoft will identify popular routes through each level and then use that information to sell high and low profile space to advertisers.

Ubisoft's Jeffrey Dickstein reportedly told an audience at the Microsoft Advertising "Gaming Upfront" event that it would even be possible to advertise during the bits where Sam Fisher - on the tail of his daughter's killers - beats information out of people by smashing their heads in.

We've contacted Ubisoft to ask for more information.

In the meantime, if you want to experience adverts draped around Splinter Cell: Conviction, why not check out our most recent hands-on preview? There are ads galore through there.

Conviction is due out for PC and Xbox 360 on 26th February.

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Tom Bramwell

Tom Bramwell

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Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.

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