Sony grooming Sackboy to be face of PS3

LittleBigPlanet under increasing pressure.

Sony is grooming LittleBigPlanet character Sackboy to become "the next emblematic character for the PS3".

Meaty marketing strategies, such as pre-order downloadable Sackboy designs based on Kratos from God of War or Nariko from Heavenly Sword, are already in place. And Sony plans to put mini-signs with working lights and moving parts all over the US to catch attention.

"We want LittleBigPlanet to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," Mark Valledor, marketeer for LBP, told Adage.

"We have coined 2008 'the year of the PS3', and are confident that with the launch of LittleBigPlanet we will continue to see the momentum build throughout the end of this year and on to the next," said Valledor. "This is a very big title for us."

Sony has stacked its chips high on LittleBigPlanet, claiming the game will be "a system seller" with a target audience of "everyone".

Luckily the game, which comes equipped with an inspirational toolset, appears to match the hype, as our E3 hands-on impressions of LittleBigPlanet will convey.

With developer Media Molecule keen on plenty of DLC support and still promising one major final reveal before release in October, the future is bright. And open to the possibility of Sackboy Strikers Charged, Sackboy Power Tennis, or Sackboy Sluggers.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (116)

About the author

Robert Purchese

Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.

Related

You may also enjoy...

Digital FoundryGet up to 30 off Fnatic's excellent gaming keyboards on Amazon today

Three of our absolute favourites, bristling with Cherry MX mechanical switches.

FeatureAs Riot bids to take on Blizzard and Valve, the studio faces challenges of its own making

"There are no limits" co-founder Marc Merrill tells us, as a new world order emerges.

Last Oasis pulled offline days after rocky launch

"Our coders have been working day and night."

Long-running Official Xbox Magazine shuts down

Future bosses say they've taken pay cuts to reduce lay-offs.

Final Fantasy 7 Remake street date broken as Square Enix issues release warning

UPDATE: Fans asked not to spoil game as European copies arrive.

Comments (116)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading