SEGA signs new deal with Alton Towers

Sonic rollercoaster and hotel room planned. 

SEGA has signed a three-year deal with Alton Towers, the UK's most popular theme park.

Under the terms of the deal, Alton Towers will have exclusive rights to launch a Sonic the Hedgehog rollercoaster. Visitors will also be able to stay in a special Sonic the Hedgehog-themed room in the Alton Towers Hotel, where they'll get to play the latest Sonic games.

The room and the rollercoaster, which is titled Sonic Spinball, will open on 13th February. The character's next game, Sonic & SEGA All-Stars Racing, will hit the shops on 26th February.

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Ellie Gibson

Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.


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