Games Convention Online has announced David Reeves as one of the speakers of the summer event, which takes place in Leipzig on 31st July and 1st August.
It used to be Europe's premier game-show, but has changed tack after being upstaged by GamesCom: the Cologne-based event that runs from 19th - 23rd August.
Similarly, David Reeves used to be a premier figure within the videogame industry as boss of Sony Europe, until he left in April after 15 years with the company. But he will use his experience to enlighten others.
"At the GCO, I will provide a view of when online sales of games overtake classic retail distribution," said Reeves. His speech is titled 'Schrodinger's Cat and Heisenberg's Dog: The Change from Offline to Online'.
Reeves said a lot of other things during his time with Sony; quotes that we cobbled together as a fond farewell.
He's not done yet.