Respected industry analyst Michael Pachter has publicly apologised for calling the PSPgo over priced.
"I sincerely regret the choice of words in my response to [GameTrailers TV editor and presenter] Geoff Keighley's question in last week's Bonus Round, where I said that Sony is "ripping off" the consumer by pricing the PSP Go at USD 249.99," Pachter told IndustryGamers (picked out by vg247).
"I made a poor choice of words, and I do not think that Sony is doing anything nefarious in choosing their pricing strategy.
"The company has the right to price its products at a point that they think is competitive, and has no obligation to sell products at lower than a competitive price," he added.
Pachter went on to say that Sony has every right to make a profit on PSPgo after loosing around USD 100 on every one of the 22m PS3 consoles sold. He said the PSPgo price is pitched at an iPod Touch level, but that Sony's proposition has "arguably much more value".
Sony, to nobody's surprise, unveiled the PSPgo at E3. The UMD-less handheld costs GBP 250, EUR 250 and USD 250, and launches across Europe and North America on 1st October.