Nintendo's E3 conference could have been better, says Satoru Iwata

"Important lesson" has been learned. 

Nintendo boss Satoru Iwata has said he reckons the company's E3 2009 conference could have been better.

He was speaking during a financial results briefing, as reported by Nintendo Everything. "As for the media briefing at E3, of course we had many internal discussions after that," he said. "Honestly speaking, none of us at Nintendo thought that our presentation at E3 was as good as it could have been. It is apparent that we could not fully convey the charm of our products."

Previously, Iwata said, Nintendo was successful in showing off the likes of Wii Sports and Wii Fit "since it was something no one had ever seen or imagined before". But New Super Mario Bros. Wii was a bit tricker: "Four people lined up with Wii Remotes was not a scene that no one had ever seen. Those who actually had the chance to play understood how the game would change with four people playing simultaneously, but we could not address that fun sentiment at the media briefing."

In these days of webcasts and whatnot Nintendo needs to find "a better way to demonstrate the products' appeal", according to Iwata.

"In that sense, we learned many lessons from this year’s E3 show," he said. "After the media briefing, we had a domestic trade briefing in Japan. There we disclosed the black Wii console and red Nintendo DSi, which made a big buzz among game fans. It is also an important lesson for next year."

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Ellie Gibson

Ellie Gibson

Contributor  |  elliegibson

Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.


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