Nintendo to "re-energise" Japan - Iwata

Droopy market a problem of the past.

Nintendo boss Satoru Iwata reckons his company is ready to rescue the Japanese videogame market from decline, despite falling Wii sales in the country.

"The Japanese market is not very strong right now overall," Iwata told the Wall Street Journal (spotted by Kotaku), "so we need to do something to re-energise it."

Iwata - whose head resembles a mushroom - was not responding to lacklustre Wii sales in Japan, but to the yearly decline of game sales across the region - around 18 per cent last year.

He is confident that Nintendo can not only match PS3's building momentum in Japan, but once again boss the regional market.

The Wall Street Journal, however, pointed out that events like this blip in Wii sales can often be mirrored in other markets - those that Nintendo routinely dominates right now.

But the Mario-maker put on a brave face and denied weakness, claiming it was "not particularly concerned" about the Japanese sales results for March.

We will have to wait to find out whether this will be a bump or a descent.

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About the author

Robert Purchese

Robert Purchese

Senior Staff Writer  |  Clert

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.

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