Nintendo boss Satoru Iwata reckons his company is ready to rescue the Japanese videogame market from decline, despite falling Wii sales in the country.
Iwata - whose head resembles a mushroom - was not responding to lacklustre Wii sales in Japan, but to the yearly decline of game sales across the region - around 18 per cent last year.
He is confident that Nintendo can not only match PS3's building momentum in Japan, but once again boss the regional market.
The Wall Street Journal, however, pointed out that events like this blip in Wii sales can often be mirrored in other markets - those that Nintendo routinely dominates right now.
But the Mario-maker put on a brave face and denied weakness, claiming it was "not particularly concerned" about the Japanese sales results for March.
We will have to wait to find out whether this will be a bump or a descent.