Nintendo not cutting hardware prices

Iwata doesn't see the need.

Nintendo boss Satoru Iwata has said price cuts for Wii and DS are unlikely this year.

He was chatting about the recent financial papers in an analysts' meeting today, and said he felt no pressure to lower the cost of either piece of hardware to stay competitive.

"Our earnings projection for the year is not based on hardware price cuts, and I don't think we are going to need them," said Iwata.

Yesterday Nintendo told us the Wii has reached nearly 25 million worldwide sales, and the DS has thundered to over 70 million.

Sales for the company were up 73 percent across the financial year, while operating income was up 115.6 percent and profit up 47.7 percent.

The Wii currently retails for GBP 179.99.

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About the author

Robert Purchese

Robert Purchese

Senior Staff Writer  |  Clert

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.


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