Test Drive 360 Euro price due to market conditions - Atari

Not possible to match $39.99.

The significant difference between US and European pricing of Test Drive Unlimited is down to differences in installed bases and local pricing, Atari has said.

"The price in the US reflects the local Xbox 360 market situation", a spokesperson told Eurogamer today, primarily referring to the massive difference in the relative installed base sizes.

Earlier this month the company revealed that the US version of TDU on Xbox 360 would retail for $39.99, but subsequently admitted that the UK price was £49.99 - although actual high street and e-commerce prices will likely fall between £40 and £50.

"Additionally the US has a significantly larger Xbox 360 installed base, with a much bigger Xbox Live Gold membership," the spokesperson added.

In other words, it's possible for Atari to release a 360 game in the US at a lower-than-usual price and still make a decent return, but it simply isn't the same for them over here.

"Innovation should be available to everyone, not a privilege for those can afford high price tags," Atari CEO Bruno Bonnell said when the company announced the US price point. Perhaps it was a cry for help as much as anything.

Test Drive Unlimited is due out on Xbox 360, PC, PS2 and PSP later this year.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (110)

12-20
SEPTEMBER
2020
THE WORLD'S
LARGEST DIGITAL
GAMES EVENT
New games | Panels | Let's Plays | Industry Insight | Esports tournaments | Livestreams Tabletop gaming | Exclusive merch | More!

About the author

Tom Bramwell

Tom Bramwell

Contributor

Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.

Related

PS1digital review: the ultimate HDMI option for PlayStation 1

The best way to revisit a classic console on a modern display.

Family recovers the $20K their son secretly donated to Twitch streamers in just 17 days

“The fact that no one would respond and there was no way to speak with anyone was horrible."

FeatureThe joy of melee

Press B for hilarity.

Horizon Zero Dawn's PC "technical issues" are Guerrilla's "highest priority" right now

"Please know that we are investigating your reports as our highest priority."

You may also enjoy...

Family recovers the $20K their son secretly donated to Twitch streamers in just 17 days

“The fact that no one would respond and there was no way to speak with anyone was horrible."

PS1digital review: the ultimate HDMI option for PlayStation 1

The best way to revisit a classic console on a modern display.

Comments (110)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading