Blizzard COO Paul Sams has told our sister-site GamesIndustry.biz that the company plans to release a new expansion pack for multi-million selling MMO World of Warcraft every year.

Speaking in an exclusive interview, Sams said, "Starting with The Burning Crusade, every year thereafter we plan on bringing out a new expansion set - so every 12 months."

The Burning Crusade is the first expansion pack to be released for WOW. According to Sams, details of the beta will be announced in the near future. As for the release date - "We're still quoting very confidently winter and we will be more specific on the timeframe quite soon."

Although the code on the show floor in Leipzig this week has already been shown once, at E3, German consumers don't seem to mind - with Blizzard's booth almost impossible to navigate on the first public day of exhibition.

Come back tomorrow to read the full interview with Paul Sams and find out which next-gen machine he prefers, and what his thoughts are with regard to bringing WOW to consoles.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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