Look at a Billy Hatcher ad

And feel disinterested.

Sega has released an unusually flaccid piece of promotion for its forthcoming GameCube sortie, Billy Hatcher and the Giant Egg, in the form of what appears to be a Flash-based e-card advertisement... thing. The ad features a couple of screenshots and about three seconds of footage from the game over a valiant but pretty unsuccessful effort at humour. Interesting concept - advertising that makes you less interested in the product. Have a look if you like, though.

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Martin Taylor

Martin Taylor

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This is my public bio. There are many others like it, but this one is mine. My public bio is my best friend. It is my life. I must master it as I must master my life. Without me, my public bio is useless. Without my public bio, I am useless.

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