Long read: The beauty and drama of video games and their clouds

"It's a little bit hard to work out without knowing the altitude of that dragon..."

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Watch the UK X360 ad

Armies, demons and bad breath.

With just a couple of weeks to go until the Xbox 360 reaches Europe, Microsoft has unveiled the new cinema and telly advert that will be hitting our screens at the end of the month.

Head on over to Xbox.com to stream the ad, which stars a cheeky young lad who becomes mixed up in all sorts of crazy nonsense while just walking down the street one day.

There's an Xbox 360 logo at the end, just so you know what the advert is for, and the tagline is: "Jump in."

Thanks to Club Skill for spotting this one. Roll on December 2!