Atari exec gives Driv3r a kicking

'Half-baked', he says. Spotted.

Atari's sales and marketing VP, Nique Fajors, has slammed the third instalment in the publisher's Driver series - just weeks after the franchise was sold off to Ubisoft.

Speaking at Atari's annual press event in LA, Fajors described Driv3r as "a half-baked product that was pushed out the door for revenue reasons."

Driv3r met with a poor critical reaction when it was released for PS2 and Xbox in 2004, and failed to perform well despite a high profile marketing campaign. Series creator Martin Edmondson resigned from his position at developer Reflections in December of the same year, and later sued for unfair dismissal, eventually reaching a US$4 million settlement.

A fourth instalment in the series, Driver: Parallel Lines, was better received by the critics - but that didn't stop Atari from selling the franchise and most of Reflections' assets to Ubisoft in a deal worth 19 million Euro.

Fajors went on to state that Atari intends to focus more on quality control in the future, and is seeking to hire development staff who feel "disgust with losing and disgust with being mediocre."

He also revealed that Atari plans to re-release titles from its back catalogue via Xbox Live Arcade, and establish a new Atari Online community.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (39)

About the author

GamesIndustry International

GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating and


Cyberpunk 2077 delayed to 2022 for PS5, Xbox Series S/X

Witcher 3 upgrade pushed to even later in 2022.

Resident Evil 4 VR version edits out several lines of dialogue

UPDATE: Facebook acknowledges "select changes" for "modern audience".

God of War coming to PC

Boy! Load up Steam!

Streamer Valkyrae faces backlash for new gamer skincare range

Protecting your skin from blue light pollution.

New video reveals Starfield's Settled Systems

Plus some stunning concept art.

You may also enjoy...

Supporters only

Comments (39)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store