Games more popular than music

At least in the US, where spending on interactive entertainment outstrips music spending.

Male consumers in North America now spend more money on videogames than they do on music, according to a survey by research group Nielsen Entertainment.

Only DVDs continue to outstrip games as a purchase category, said the survey, which took account of both CD and MP3 sales as well as other means of buying music.

The survey also revealed that gaming now appeals to an older audience, with almost 25 per cent of gamers over the age of 40.

Around 79 per cent of both male and female gamers over 45 tend to play alone, while teenage girls are most likely to opt for multiplayer sessions. Active gamers spend around five hours a week playing on their own, and three hours playing with others or online.

The US games industry now has an annual revenue of $10 billion - approximately equal to box office sales. Games systems - consoles, handhelds and gaming PCs - are now found in 40 per cent of US homes, and 23 per cent of households own all three types. Around 8 per cent of console gamers own a PS2, Xbox and GameCube.

Nielsen Entertainment, a unit of Netherlands-based firm VNU NV and operator of the SoundScan music sales service, interviewed 1500 people between January and February for the survey. The company is now researching ways of measuring consumer response to in-game advertising.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (23)

About the author

Ellie Gibson

Ellie Gibson

Contributor  |  elliegibson

Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

Related

Activision Blizzard Workers Alliance says Microsoft news "surprising, but does not change" its goals

"We remain committed to fighting for workplace improvements and the rights of our employees regardless of who is financially in control."

You may also enjoy...

Supporters only

Comments (23)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading
Eurogamer.net

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store