Sony man talks PS3 online

XBL-type service, specifically.

The Sony exec overseeing the new PS3 digital distribution project has said he believes it will not only benefit Sony and other publishers, but will also open up new opportunities for developers.

Speaking to Gamasutra, John Hight - director of external production at SCEA Santa Monica - said: "Certainly being able to sell globally on-line makes it easier to reach international and remote markets. On the business side, it also lowers our cost of sales and eliminates inventory risk. It should help curtail used game sales and piracy."

"This new form of distribution will lower the barriers of entry for new developers," Hight added.

"We can try out new ideas in a low risk, quick feedback environment."

Hight confirmed that Sony is developing games for digital distribution within its own first-party studios - unlike Microsoft, which has mainly looked to third parties to supply games for Xbox Live Arcade. According to Hight, Sony will "fund development for first party games and we are open to self-funded games."

So what type of games is Sony looking for? "We're looking for fresh, new ideas that fully exploit the power of PlayStation 3," Hight said.

"Our first party projects are all unique to PS3. Some of our games, by virtue of their design and hardware demands, simply couldn't work on Xbox 360."

As previously announced, Sony's E-Distribution Initiative is designed to offer an alternative means of bringing games to gamers, and will be managed by SCE Worldwide Studios.

Hight said that developers interested in taking part in the project should create a high concept or, preferrably, a working prototype of their game, and register on Sony's developer website.

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Ellie Gibson

Ellie Gibson

Contributor  |  elliegibson

Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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