EA plans to release Need for Speed: SHIFT across Europe on 18th September, and in the US on 22nd September.
The date arrives alongside an exclusive trailer that can be downloaded from Xbox Live Marketplace now.
Need For Speed: SHIFT - in development for PS3, Xbox 360, PC and PSP - refocuses the series on realistic racing around real-life race tracks. Developer Slightly Mad Studios of GT Legends and GTR 2 will create all but the PSP version, which will be handled EA's Bright Light team.
Key attractions include a clever physics system that promises to make us feel every bump, plus accurate driver animations and behaviour, which EA hopes will drag us closer to experiencing a real-life cockpit during a race.