Miyamoto explains 2009 sales dip

"We didn't produce fun-enough products."

Nintendo legend Shigeru Miyamoto has revealed why he thinks game sales were down last year - saying it's not just due to the global economic crisis.

"I think any entertainment products are less susceptible to changes in the economy," he told The Economist.

"The fact that in 2009 we were not able to sell more than we did in 2008 was simply that in comparison, we were not able to produce fun-enough products."

According to Miyamoto, the games industry is always going through ups and downs - and just because it's hit a bad patch, doesn't mean the future is bleak. "As long as we create unique and unprecedented experiences with videogames, there should be nothing to worry about," he said.

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Ellie Gibson

Ellie Gibson

Contributor  |  elliegibson

Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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