Eurogamer: Who is winning this generation?
Don Mattrick: I think again in our business we're in record levels. We talk about all these different statistics where we've got clear leadership. I think Nintendo's doing great work, and again I think it's kind of up to people like you to kind of weigh in and have your own opinion, so clearly I'm biased and think that what MS is doing is great now and has the most headroom and most potential for growth in the future.
Kaz Hirai: I think that 'winning' and 'won' are two different things. Where I stand, we look at it in the context of a ten-year life cycle as we've done with PSone and PS2, which is certainly on its way. So it's really a matter of looking back after ten years minimum and asking what you've actually accomplished in terms of the installed base, in terms of the business that you generated for the internal first party studios, in terms of the business you've generated for the third party studios, in terms of the business you've generated for the retailers.
And that's when you actually look back and say, "Yes, this platform was successful, it wasn't successful, it was so-so," - whatever the case may be. So we're still only two years into the PS3, and I think the true test is really like the situation we find ourselves with PS2, where nine years later and 130 million units later we can look back and say, "Yeah - it's been a pretty successful platform."
So I know some people have been talking about who will be number one in this generation, and what have you, but before we get into that question, what about the lifecycle management? If we want to compare apples to apples, let's see a ten-year lifecycle, because I don't see that anywhere else. If somebody wants to say that they're going to have a larger installed base, we should compare notes after ten years, because otherwise we're not talking about the same thing.
And we certainly don't do the consumer the disservice of basically saying that the consoles have gone by the wayside because we have a new one. Right now, a prime example? PS2 is nine years into it. Where's the Xbox? Where's the GameCube?
Same thing with the original PlayStation. At some point we looked around and asked what happened to the Saturn? Where's the N64? So if we're doing that, let's compare apples to apples, and for me, because we're on a ten-year lifecycle, unless we're talking ten years it doesn't really make that much sense to me.
Kaz Hirai is president and group CEO of Sony Computer Entertainment. Don Mattrick is Microsoft's senior vice president of Interactive Entertainment for the Entertainment & Devices Division. Look out for our full interviews with both on subjects specific to their platforms in the near future.