Microsoft has changed the start time for its E3 press conference to accommodate "a very special addition".
In a note to attendees, the platform holder said it would start at 10.25am PST today (that's 6.25pm BST / 7.25pm CET in old money).
So that's five minutes earlier. You can find out just how special those five minutes are by joining us live this evening for the whole thing.
Rumours have been swirling about what the Big Three will show off this week, with a few confirmed leaks and a few non-denial denials.
What do you reckon?