The next Castlevania game is so different from previous instalments in the series it almost wasn't called Castlevania at all.
"It was quite a radical departure from what had gone before with Castlevania and there was a little bit of nervousness that perhaps it wouldnt be accepted as a Castlevania game," said Cox.
"As this was quite a big departure from what people knew about Castlevania, senior management took the decision that we were going to announce it as Lords of Shadow, see what the reaction is, and if its a good one then this would become a fully-fledged Castlevania."
At Konami's E3 2009 press conference, Cox described Lords of Shadow as "Castlevania, but not as you know it - a fresh and radical reimagining that will still feel familiar to the fans." Expect a free-roaming world, involvement from Hideo Kojima and voiceovers by Sir Ian McKellen, Robert Carlyle, Natasha McElhone and Jason Isaacs.
Castlevania: Lords of Shadow is in development for PS3 and Xbox 360 and will be released next year. Visit the gamepage for some screenshots and a video.