2K Marin's Jordan Thomas has said that the console wars are "silly".
"There's a cognitive effect known as confirmation bias which leads people to latch onto conclusions that support their preferences and ignore data which doesn't," Thomas told Destructoid (thanks VG247).
"This leads to wild, unreasoning loyalty to a chosen platform, sports team, or brand of soda." There's only one Dirk Kuyt.
"From a development perspective, the console wars are a bit silly. Our target is consistency, and it's always kind of sad to see people throwing their energy into platform partisanship, because it seems to flood the critical channels and drown out other creative discourse."
Thomas is creative director on BioShock 2, which is due out for PC, PS3 and Xbox 360 tomorrow, 9th February. Check out the BioShock 2 Eurogamer TV Show for more, and look out for our review at 5pm GMT today.