Microsoft's Aaron Greenberg believes that Xbox 360's notorious hardware problems are "well behind us" thanks to manufacturing improvements.
"I think we've made it clear we stand by the quality of our product and we will make it right by fixing the problem at no extra cost to you," Greenberg told GameSpot.
"But at the same time, we've been working hard to make improvements in the products we're currently making, so I really feel like most of this is well behind us." The platform holder's product management kingpin put that down to things like "lower-heat chips and better cooling".
Although Xbox 360 comes with a one-year warranty, Microsoft will replace consoles that fail with three red rings or E74 errors for a period of three years after the purchase date.
Xbox 360 has been plagued by reliability issues ever since its November 2005 launch, and at one stage author Dean Takahashi claimed the original factory defect rate was 68 per cent.