Microsoft has skilfully stuck a sticker suggesting a price of GBP 280 (EUR 414) on its Halo 3-themed Xbox 360.
That means you might see a little variation in the asking price when it's launched alongside the game on 26th September.
Those of you splashing out will be treated to a fancy Spartan-green and gold paint job, HDMI port, 20GB hard drive and lots of other bits and pieces I will bore you with by listing; a wireless controller, wired headset, special Halo 3 theme and gamer pictures, component HD AV cable, Ethernet cable, Play & Charge Kit (handy), and one month of Live Gold membership.
Microsoft recently paved the way for the new Halo 3 and Elite consoles by lowering the price of Premium and Core packs in Europe.
Coupled with a strong Christmas line-up including the imminent and fantastic BioShock, it looks set to be a busy and successful period for Microsoft.
Head over to our Halo 3 gamepage to see all our coverage to date.