Games cause "early death" says Govt. ad

And don't get them started on cakes.

The Department of Health has launched a new advert that suggests playing videogames can lead to an "early death".

The ad is part of the Change4Life campaign, which is backed by the British Heart Foundation, Cancer Research and Diabetes UK. It shows a young boy holding a PlayStation controller and looking miserable, accompanied by the slogan, "Risk an early death, just do nothing."

The advert has appeared in various magazines and is also running on the 4yourkids website. There you can see a similar ad warning about the perils of Bakewell tarts, said to cause "premature death". Presumably playing a videogame whilst eating cake will kill you instantly.

It all seems a bit dramatic, especially since the Government's own Byron Review noted there's no solid evidence to link obesity to videogames. Still, we certainly won't be playing any games between now and tomorrow night, or we'll never fit into that dress for the BAFTAs.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (141)

About the author

Ellie Gibson

Ellie Gibson

Contributor  |  elliegibson

Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.


You may also enjoy...

Supporters only

Comments (141)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store