Fox has bitten back at EA, claiming the publisher has ignored invitations to stand up and defend itself on TV.
Its the latest development in the argument which started when the US news channel accused Mass Effect of inappropriate sexual content aimed at kids. One panellist likened it to "Luke Skywalker meets Debbie Does Dallas". Both great films but a comparison well wide of the mark.
EA bigwig Jeff Brown responded and wrote a letter asking Fox to refute its allegations because its report was "flat-out false", and the nudity within was the kind of fare seen in films or on telly.
Hundreds of people worked on creating the game, states Brown, and to tarnish their reputation in mainstream media was unfair.
Which brings the argument to a stand still, as Fox News indirectly refuses to apologise until the publisher joins its Live Desk segment to discuss the issue on air.