Reggie Fils-Aime has dismissed the threat that iPad and iPhone may pose to Nintendo and called gaming on Apple's platform a "mouthful" experience - whereas Nintendo serves up both "snacks" and "meals".
"[Apple] is not having an impact on Nintendo when you look at our business, our volume, our hardware, our software. I've seen data that suggestions that while consumers are constantly downloading Apps, they play with them for a few times and then they are moving on to the next thing," Fils-Aime, Nintendo US boss, told Kotaku.
"Clearly it doesn't look like their platform is a viable profit platform for game development because so many of the games are free versus paid downloads.
"If our games represent a range between snacks of entertainment and full meals depending on the type of game, [Apple's] aren't even a mouthful, in terms of the gaming experience you get," he added.
The iPad has launched in North America and sold over 300,000 units during the opening Easter weekend.
The oversized iPhone will be available in the UK and Europe in late April, although specific dates and prices have not been announced.