Japanese PS3 Store gets Dress

Likely to be fashionably late for Europe.

Sony has popped mysterious game Dress on the Japanese PlayStation Store.

We heard about (and saw) this at the Tokyo Game Show last year. The idea is to clothe avatars in real-world fashion brands and then steer them around themed platform levels.

Unhelpfully the words on the Japanese PlayStation Store are in Japanese. But we do understand that Dress costs JPY 2000 (GBP 15.40), which sounds rather extortionate.

However, Dress was billed as a full PSN game and not simply some application to work with PlayStation Home, despite the similarities. Strange.

Dress will eventually hope to entice lots of real-world brands to sponsor virtual wardrobes and levels, from which they will receive a hefty dose of advertising in return - if anyone actually plays.

We're intrigued; we like dressing up. And so we've been on to Sony Europe to find out more. We'll let you know how we get on.

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About the author

Robert Purchese

Robert Purchese

Senior Staff Writer  |  Clert

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.


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